Duration
Eligibility
Fees
About the Programme
The Bachelor in Design Programme is a 4 year (8 semesters) vocational and professional program.
Streams offered : UMU presently offers the B. Des Programme in the following streams
- Animation Design
- Graphic Design
- Product Design
The total credits of the programme are 160, equally spread between the 8 semesters. The final year design project would be 18 credits and form a major component of the programme. The industry internships and attachments would contribute 16 credits in the programme.
The First Year of the programme is a Foundation programme common to all B Des Streams, after which the learners are expected to diversify in their specific streams
Career Opportunities
- Demonstrate specialized knowledge and skills from within a specific design discipline.
- Use domain knowledge and employ design thinking to systematically understand, analyse and evaluate information and ideas to generate viable design solutions.
- Explore and distil sources of available literature and derive relevant concepts by developing own points‐of‐view
- apply aesthetic principles to design problems at hand to present work visually with clarity in speech and writing.
- Develop awareness about current socio‐cultural, political, economic, environmental events and trends to study and apply to design problem at hand.
- Gain working knowledge of finance, costing, IPR issues, global issues, sustainability etc. by developing an attitude for independent and life‐long learning.
- Demonstrate the ability to choose and apply appropriate technologies in design and develop oneself as design professionals for local as well as International environments.
Design jobs are found in nearly every area of business and services. Organizations involved with technology, management, manufacturing, retail, IT services, government, planning & policy, entertainment, communication, user-centered research and lifestyle have seen the biggest growth in terms of employing designers.
Based on the nature of the Programme , the pedagogy is proposed as project based learning aided by classroom lectures, case illustrations, industry interaction and both group and individual assignments. The learners will be required to be exposed to both national and global trends as well as to the sustainability and environmental concerns in Design applications
Programme Curriculum
FIRST SEMESTER
| Subject Name | Credits |
|---|---|
| Sketching and Drawing – 1 | 4 |
| Design Fundamentals – 1 | 4 |
| Craft Design Studies – 1 | 4 |
| History of Art and Design | 3 |
| Culture and Design | 3 |
| Credit of 1st Semester | 18 |
SECOND SEMESTER
| Subject Name | Credits |
|---|---|
| Design Fundamentals – 2 | 4 |
| Visualization Techniques | 4 |
| Sketching and Drawing – 2 | 4 |
| Craft Design Studies – 2 | 4 |
| Society, Environment and Design | 2 |
| Credit of 2nd Semester | 18 |
THIRD SEMESTER
Graphics Design
| Subject Name | Credits |
|---|---|
| Information Collection and Analysis | 3 |
| Design Processes and Thinking | 3 |
| Illustration Techniques and Exploration | 3 |
| Elements of Graphic Design | 3 |
| Elements of Information Systems Design | 2 |
| Graphic Design Digital Tools – Basic | 2 |
| Basic Typography | 2 |
| Introduction to Photography | 2 |
| Credit of 3rd Semester | 20 |
Animation Design
| Subject Name | Credits |
|---|---|
| Information Collection and Analysis | 3 |
| Design Processes and Thinking | 3 |
| Digital Design Tools – Film Media | 4 |
| Basics of Classical Animation | 4 |
| Sketching and Drawing | 3 |
| Credit of 3rd Semester | 17 |
Product Design
| Subject Name | Credits |
|---|---|
| Information Collection and Analysis | 3 |
| Design Processes and Thinking | 3 |
| Introduction to Product Design | 3 |
| Product Engineering Drawing | 3 |
| Materials and Processes for Product Design – 1 | 2 |
| Material Studio and introduction to Photography | 2 |
| Credit of 3rd Semester | 19 |
FOURTH SEMESTER
| Subject Name | Credits |
|---|---|
| Visual concept representation | 3 |
| Brand Identity Design | 3 |
| Basics of Media and Film Design | 3 |
| Typography and Publication Design | 3 |
| Graphic Design Digital Tools – Advance | 2 |
| Photography for Graphic Design | 2 |
| Basics of User Interface / Experience Design | 2 |
| Visual Ergonomics | 2 |
| Credit of 4th Semester | 20 |
| Subject Name | Credits |
|---|---|
| 3D Animation Film Production – 1 | 4 |
| Animation Drawing | 4 |
| Digital Rendering Techniques for Animation | 3 |
| Pre-Visualization Techniques | 3 |
| Fundamentals of Camera, Sound and Lighting | 3 |
| Story Telling for Visual Media | 3 |
| Credit of 4th Semester | 18 |
| Subject Name | Credits |
|---|---|
| Product Ergonomics – 1 | 3 |
| Product Analysis and Functional Design | 3 |
| Introduction to Computer Aided Drafting | 3 |
| Introduction to Graphics and Packaging Design | 3 |
| Product Representation Techniques | 3 |
| Materials and Processes for Product Design – 2 | 3 |
| Credit of 4th Semester | 18 |
FIFTH SEMESTER
Graphics Design
| Subject Name | Credits |
|---|---|
| Craft Documentation internship | 3 |
| Graphic Design Project – 1 | 4 |
| User Interface Graphics | 3 |
| Advanced Illustration Techniques | 3 |
| Advertising Design | 3 |
| Brand Communication Design | 2 |
| Credit of 5th Semester | 18 |
Animation Design
| Subject Name | Credits |
|---|---|
| Craft Documentation internship | 4 |
| Production Art Design for Animation | 4 |
| 3D Animation Film Production – 2 | 4 |
| Advance Classical Animation | 3 |
| Pre-visualization Techniques for Animation | 3 |
| Pre-production Design for Animation | 2 |
| Credit of 5th Semester | 20 |
Product Design
| Subject Name | Credits |
|---|---|
| Craft Documentation internship | 4 |
| Product Ergonomics – 2 | 3 |
| Materials and Processes for Industrial Design – 3 | 3 |
| Product Design Project – 1 | 4 |
| Craft Documentation Presentation | 2 |
| Computer Aided Productl Design – 1 | 3 |
| Studies in Form | 3 |
| Credit of 5th Semester | 22 |
SIXTH SEMESTER
| Subject Name | Credits |
|---|---|
| Packaging Design and Printing Technology | 4 |
| Graphic Design Project – 2 | 4 |
| Graphic Design Project – 3 | 4 |
| Environmental Graphic Design | 4 |
| Credit of 6th Semester | 16 |
| Subject Name | Credits |
|---|---|
| Animation Film Project – 1 | 4 |
| Animation Film Project – 2 | 4 |
| Animation Film Production | 4 |
| Post Production for Animation | 4 |
| Portfolio Making | 3 |
| Inter Discipline Elective – 2 | 3 |
| Credit of 6th Semester | 22 |
| Subject Name | Credits |
|---|---|
| Computer Aided Design – 2 | 4 |
| Product Design Project – 2 | 4 |
| Advanced Studies in Form | 3 |
| Portfolio Making | 3 |
| Credit of 6th Semester | 14 |
SEVENTH SEMESTER
Graphics Design
| Subject Name | Credits |
|---|---|
| Summer Internship | 4 |
| Design Management | 4 |
| Graphic Design Project – 5 | 6 |
| Graphic Design Project – 4 | 6 |
| Credit of 7th Semester | 20 |
Animation Design
| Subject Name | Credits |
|---|---|
| Summer Internship | 4 |
| Design Management | 4 |
| Animation Film Project – 3 | 4 |
| Animation Film Project – 4 | 4 |
| Design Internship Presentation | 2 |
| Credit of 7th Semester | 18 |
Product Design
| Subject Name | Credits |
|---|---|
| Summer Internship | 4 |
| Design Management | 3 |
| Product Design Project – 4 | 4 |
| Product Design Project – 3 | 4 |
| Research and Design Research | 2 |
| Design Internship Presentation | 2 |
| Discipline Elective | 2 |
| Credit of 7th Semester | 21 |
EIGHT SEMESTER
| Subject Name | Credits |
|---|---|
| Degree Project – GD | 18 |
| Total | 18 |
| FCC | 12 |
| Subject Name | Credits |
|---|---|
| Degree Project – GD | 18 |
| Total | 18 |
| FCC | 12 |
| Subject Name | Credits |
|---|---|
| Degree Project – GD | 18 |
| Total | 18 |
| FCC | 12 |
How to apply
Usha Martin University offers admissions to wide range of degree programmes ranging from Bachelors to Post Graduate, Ph.D, M.Phil, in addition to diploma programmes. Usha Martin University aims to facilitate its students to select avenues as per their career goals and interest from among our MBA, BBA, B.Com, B.A (English), B.Sc. (Agriculture), BA (Journalism and Mass Communication), B.Sc. (Physiotherapy).
The admission process of Usha Martin University is fairly easy.
Candidates seeking admissions at Usha Martin University, have two options:
Online Applications:
Candidates who wish to apply online can fill up Application form by clicking “APPLY ONLINE” link on website and payment can also be made online through Debit card, Credit Card and Internet Banking.
Note: Those who are not able to make the online payment can send the payment to the University through a DD of Rs. 500/- in favour of Usha Martin University payable at Jharkhand.
Offline Applications:
Candidates can download the Form from website. If the Application Form is downloaded from the website, the applicants are required to enclose a Demand Draft of `500/- in favour of Usha Martin University, Jharkhand, payable at Jharkhand along with the Application Form, failing which the application shall be rejected.
A duly filled Application Form must be delivered in person or sent through registered post/ speed post/ reputed courier service to ensure that the application form is received by the University within the specified time and date. The form can also be sent to the city office mentioned on the website
Candidates can also collect Application Form from University campus and its selected Branches Offices as mentioned
Note:
After receiving the application form, the candidates will be informed by the University officials within 7 working days, and the information about admission (Through Entrance Exam or Merit Basis) will be intimated to candidates accordingly.
- If a student admitted to the institute is found to have given any false information or suppressed any material information, his/her admission will be cancelled, and fees will not be refunded.
- Cost of application fee once paid is non-refundable.
- The institute does not take responsibility for the delay in transit involved in receipt and delivery of any communication between the institute and the applicant.
- All disputes are subject to the legal jurisdiction of District Ranchi, Jharkhand, (India).
- Those who are given provisional admission due to non-declaration of their graduation result are required to submit the marks sheet up to 31st October 2020.
- Students must follow all the rules and regulations, framed from time to time by the institute. Breach of any of these may render him/her liable for penalty under the rules and/or expulsion from the institute
The University reserves the right to alter the course content of the programmes, rules and regulations, teaching schedule, tuition fee payable, boarding and lodging fees and/or any other matter pertaining to its working. The Management’s decision will be deemed as final in all such matters.
The minimum eligibility criteria for the admissions to Bachelor in Design are as follows:
- The basic eligibility for admissions in the Bachelor of Design is 10+2 from any stream, (State Boards AISSCE/ IB/ ISC) with 50% or more marks
- The students need to clear the admission process comprising of Design Aptitude test followed by personal interview.
- Candidates belonging to SC/ST/OBC, physically challenged, war widow and other such categories, a relaxation of 5% would apply as per the Government of India reservation policy.