Shape Your Future with Journalism and Mass Communication Studies

Introduction to the BJMC Program –

Usha Martin University (UMU) offers a full-time, 3-year Bachelor of Journalism and Mass Communication (BJMC) program. It is one of the top and most preferred colleges in Jharkhand for pursuing the BJMC course. The modern media lab and the latest cutting-edge technologies, is one of the major highlights of the course.

The Journalism and Mass Communication course provides a strong base for individuals willing to become future media professionals. The curriculum is a blend of both theoretical and practical components. The 3-year program is divided into 6 semesters, and after each semester, an exam is conducted. Students have practical sessions, engage in project work, and attend seminars as part of the curriculum. The university also encourages BJMC students to participate in extracurricular activities for their overall development.

Introduction to Usha Martin University:

Usha Martin University is one of the most preferred destinations for higher education in Jharkhand. It is located in the state capital, Ranchi. At UMU, students can pursue a variety of academic courses at the graduation, postgraduation, and doctoral levels. The university offers a course curriculum that blends theoretical and practical knowledge with the latest developments and technological advancements. Individuals across India can apply for the various courses at the university, depending upon the eligibility criteria set for admission to the course.

Objectives of the BJMC Program:

1. Develop practical skills in writing, reporting, editing, and production for various media platforms, including print, broadcast, and digital.
2. Strengthen verbal and written communication skills to effectively convey information and engage with diverse audiences.
3. Prepare students for various career opportunities in journalism, advertising, public relations, corporate communication, and other related fields.

Highlights of the BJMC Program:

1. The course curriculum covers various aspects of media studies, including print journalism, electronic media, advertising, public relations, and new media.
2. The curriculum is a blend of theoretical knowledge and practical skills.
3. Experienced academicians in journalism and mass communication make up the faculty.
4. Students gain hands-on experience through internships, workshops, seminars, and field visits.
5. The university has collaborated with media houses for real-world exposure.
6. The university has a dedicated placement cell that takes care of student placement. It has partnerships with major media organizations for campus recruitment.

Curriculum of the BJMC Program:

This Mass Communication course curriculum prepares students for the dynamic and ever-evolving field of media and communication. This course provides an understanding of the principles, practices, and ethics of journalism and mass communication.

The following are some of the subjects included in the curriculum –

1. Introduction to Journalism
2. History of Media
3. Communicative Hindi
4. Computer Applications
5. Current Affairs
6. Development Communication
7. Photography
8. Advertising
9. Reporting and Editing
10. Writing for Media
11. Basics of Communication
12. Environment Science
13. Communicative English
14. Visual Communication
15. Media Laws and Ethics
16. Public Relations
17. Mobile Journalism

 Eligibility Criteria for the BJMC Program:

1. Individuals with 10+2 degrees from any stream are eligible to apply for the course.
2. A recognized board must award the degree.

Application Process for the BJMC Program:

Individuals from all over India can apply for the course. They can apply both online and offline. The admissions process for Bachelor of Journalism and Mass Communication 2024 is currently underway.

Online Application –

1. Visit the official Usha Martin University website, and then in the admissions section, find the application form.
2. Fill in the desired details in the application form.
3. Attach the necessary documents, pay the application fee, and submit the form.

Offline Application –

1. The application form should be obtained directly from the university campus or designated centres.
2. Fill in the desired details in the application form.
3. Enclose a demand draft of the application fee prescribed in favour of Usha Martin University, Jharkhand, payable in Jharkhand.
4. Submit the duly filled-out application form in person or send it via registered post, speed post, or courier service to the university’s specified address or city office, along with the necessary documents.

Admission Process for the BJMC Program –

1. University officials inform the candidates about the admission process within 7 working days of receiving the application form.
2. The qualifying exam results determine admission to the BJMC course.

Internship and Placement Opportunities in the BJMC Program 

Students of this Mass Communication course are provided with opportunities to intern with leading media houses, advertising agencies, PR firms, and digital media companies. Regular workshops, seminars, and guest lectures by industry experts are organized. The university organises placement drives where leading media companies, advertising agencies, PR firms, and other related organizations visit the campus to recruit students.

Career Prospects after (BJMC) Journalism Course:

A degree in Journalism Mass Communication prepares students with versatile skills applicable in various industries. This in turn makes the course valuable qualification for a dynamic and rewarding career in media and communication. Some of the job roles that students can pursue include –

1. Journalism – Reporter/Journalist, News Anchor, and Correspondent
2. Broadcasting – Radio Jockey (RJ), TV Producer, and Video Editor
3. Advertising and Public Relations – Advertising Executive, Public Relations Officer, and Copywriter
4. Digital Media – Content Writer/Editor, Social Media Manager, and Digital Marketing Specialist
5. Film and Television – Screenwriter, Film Director, Cinematographer
6. Corporate Communication – Corporate Communication Manager, and Event Manager

Conclusion –

Usha Martin University’s BJMC program is a well-structured program that provides students with the knowledge, skills and opportunities necessary to prosper in the competitive media industry. Students in this program are well-prepared to meet the challenges of the industry and make meaningful contributions to the world of journalism and mass communication.