Building faculty Capacity in the Region
June 18, 2020
Career Opportunities In Mass Communication & Journalism
January 5, 2021
If you love to take challenges and have a creative bent of mind with a strong command over language, you can pursue a lucrative career in the field of Journalism, mass communication, and advertising. Usha Martin University’s BJMC Course is meticulously designed to provide an exceptional learning experience to the enrolled students while making them job-ready for seeking a creative career in Journalism, mass communication, and advertising. Advertising plays a vital role in making consumers aware of the product and its characteristics. From morning till evening, we come across thousands of products and characters through varied kinds of advertisements. It’s a non-personal communication intended to influence prospective customers. Moreover, advertising is the art of building a brand for any organization, individual, or product through effective communication. In essence, Mass communication in Advertising is an integral component for branding anything which needs to be advertised.
Advertising is one of the primary functions of every industry to ensure its competitiveness in the corporate world. The basic principle of any advertising is to grab people’s attention, pique their interest, create a demand for the items or services, and then get them to take action. It is also used to draw attention to social issues. A candidate with a BJMC degree becomes eligible to work in the different domains of Mass Communication & Journalism including advertising. Nowadays, television, newspapers, magazines, radio, internet, press, billboards, fliers, direct selling, mailers, contests, posters, hoardings, sponsorships, events, colors, clothes, films, POPs are some of the platforms for advertising a product.
The Indian market is one of the world’s fastest-growing corporate hubs. Creativity and Communication are the essences of advertising and one must join Usha Martin University’s BJMC course to strengthen these skills to have a roaring career in advertising agencies. After obtaining this degree one can aspire to become a copywriter, scriptwriter, creative director, photographer, typographer, animator, and the like. One needs sound technical knowledge of Photoshop, Corel Draw, and Arts. A photographer must possess excellent knowledge of camera angles, lightings, movements, compositions, etc. The Communicative or executive professionals should be conversant with ‘market research, media research, ‘client servicing’ and communication.
According to a study, the Indian advertising business is expected to reach INR 670 billion in 2020, driven by rising technology acceptance and internet penetration. The industry is predicted to increase at an 11 percent compound annual growth rate (CAGR) from 2021 to 2026, due to favorable government policies. By 2026, the sector is expected to be worth INR 1253.2 billion. Therefore, UMU’s BA Course in Journalism and mass communication will be the most beneficial in terms of career enhancement.
Usha Martin University is offering an opportunity to earn a graduate degree in Mass Communication & Journalism and one can apply right after successful completion of 10+2. One can seek a job in the advertising field including advertising agencies; advertising department of companies in both the public and private sectors. These graduates can also get employed in the commercial section of television and radio, magazines, newspapers, journals, market research organizations, etc. However, one can also work as a freelancer.
