Usha Martin University, top University in Jharkhand, highly acclaimed and coveted for its industry-oriented programmes, constructive teaching methodology, intellectual teaching faculty, industry-academia collaboration, and excellent placement record. According to the National Education Policy, the University has made significant changes in their technical and management programmes to provide optimum education to students thereby they can tackle the challenges in changing socio-economic landscape and emerge as a successful professional.
During changes in technical and management programmes, the University administration laid stress on industrial collaboration, new-age technology, project-based learning, practical learning, and internship in BBA and BCA programme; thereby students can acquire new-age technical skills and develop competencies for successful career. Due to such constructive and employment-oriented curriculum, prestigious Open Magazine, ranked top university for BBA and BCA programme in Jharkhand. Below are salient features of BBA and BCA of Usha Martin University.
Bachelor of Business Administration (BBA) of Usha Martin University is a comprehensive industry aligned programme focused on real-world practice aims to prepare dexterous professionals in diverse organizational settings. This three years BBA programme is an excellent blend of practical and theoretical pedagogy imparts strong foundation in all aspects of general management, including accounting, marketing, finance, organizational behavior, and strategy.
Innovation and enterprise; sustainability; responsibility and professionalism; and digitalization fortifies this programme. In addition, entrepreneurship is strength of this BBA programme wherein students develop strong business acumen and understanding of a range of management and business practices.
BBA programme at Usha Martin University imparts holistic foundation in core business disciplines such as General Management, Accounting, Marketing, Finance, Organizational Behaviour. In addition, the programme broadly teaches about distribution Management, Marketing Research, Executive & Leadership Management Skills, Market Strategies, Product Management and Marketing Analytics.
A BBA degree offers diverse career prospects including roles such as Social Media Manager, Content Marketing Manager, Operations Manager, Marketing Manager, and Retail Manager. Additionally, graduates can pursue opportunities as Data Analysts and Business Analysts, leveraging their analytical skills to drive business growth and innovation in various industries.
BCA programme at Usha Martin University is an excellent blend of practical and theoretical pedagogy imparts solid foundation of computing principles, blend of latest industry trends and best business practice sensors a sound academic base that supports advanced career in computer applications. BCA curriculum at Usha Martin University exposes students to various areas of computer applications wherein students acquire advanced skills in the effective analysis, design and realization of business systems utilizing contemporary information technology. In this programme of three years, students learn to develop web applications using Python and its library Django, android apps using Kotlin, E-Commerce website using JavaScript and its library React JS. The programme aims to provide sound academic base wherein students can acquire solid theoretical concepts and practical concept through projects, thereby they can make advanced career in computer application.
Foundation Course in Mathematics, Networking Fundamentals, Software Engineering, Basics of Statistical Mathematics, Fundamentals of Object-Oriented Programming language, Web Programming using Python, Android programming using Kotlin, Artificial Intelligence, Discrete Mathematics, basics of Cyber Security, etc.
A BCA degree opens doors to various career paths like Software Developer, Systems Administrator, Project Manager, Programmer, Systems Analyst, and Computer Support Service Specialists. Additionally, graduates can explore opportunities as Independent Consultants, leveraging their expertise in the dynamic field of computer applications.